Cowgirl Creamery, a name synonymous with artisanal cheese and farm-to-table principles, has captivated the palates of cheese lovers for decades. But the question remains: who steers this iconic creamery? Understanding the ownership structure reveals not only the business’s current state but also its historical journey and commitment to quality.
The Founding Mothers: Sue Conley and Peggy Smith
The story of Cowgirl Creamery begins with two visionary women, Sue Conley and Peggy Smith. Their partnership, rooted in a shared passion for food and sustainable agriculture, laid the foundation for the cheese empire we know today. Both women had impressive culinary backgrounds before joining forces.
Sue Conley, a veteran of Alice Waters’ legendary Chez Panisse restaurant, brought a deep understanding of food sourcing and restaurant management to the table. Her experience in procuring the finest ingredients instilled in her a profound appreciation for the work of local farmers.
Peggy Smith, also hailing from Chez Panisse, possessed a unique perspective shaped by her travels and involvement in the Slow Food movement. Her dedication to preserving culinary traditions and supporting artisanal producers proved invaluable in crafting Cowgirl Creamery’s distinctive identity.
In 1997, Conley and Smith decided to take the leap and establish their own venture. Their vision was clear: to create exceptional, locally-sourced cheeses while fostering a thriving agricultural community. This commitment to quality and sustainability quickly set Cowgirl Creamery apart in a market increasingly dominated by mass-produced products.
The Birth of a Creamery: Point Reyes Station
Cowgirl Creamery found its home in Point Reyes Station, a small town in Marin County, California. This location was strategically chosen for its proximity to pasture-based dairies and its rich agricultural heritage. The region’s cool, coastal climate provides ideal conditions for producing high-quality milk, the cornerstone of their artisan cheeses.
The creamery’s first location was in a renovated barn, a setting that reflected the company’s commitment to its rural roots. From the beginning, Conley and Smith were hands-on, overseeing every aspect of the cheese-making process, from sourcing the milk to aging the final product.
Their flagship cheese, Mount Tam, quickly became a local favorite and a national sensation. Its creamy texture and earthy flavor profile captured the essence of Marin County’s terroir, solidifying Cowgirl Creamery’s reputation for excellence.
Expansion and Growth: A National Presence
Over the years, Cowgirl Creamery experienced significant growth, expanding its product line and distribution network. What started as a small, local operation blossomed into a nationally recognized brand, with its cheeses gracing the tables of top restaurants and gourmet food stores across the country.
To meet the increasing demand, Cowgirl Creamery opened a second location in San Francisco’s Ferry Building Marketplace. This retail outlet provided a platform to showcase their cheeses and other artisanal products, further solidifying their brand identity.
The company’s success can be attributed to several factors, including its unwavering commitment to quality, its strong relationships with local farmers, and its effective marketing and distribution strategies. Sue Conley and Peggy Smith’s leadership played a crucial role in navigating the challenges of growth while maintaining the integrity of their original vision.
The Acquisition by Emmi Group: A New Chapter
In 2016, Cowgirl Creamery announced that it had been acquired by Emmi Group, a large Swiss dairy company. This acquisition marked a significant turning point in the company’s history, raising questions about the future of the brand and its commitment to its founding principles.
Emmi Group, a global leader in the dairy industry, has a long history of acquiring and integrating smaller, artisanal brands. Their stated intention was to provide Cowgirl Creamery with the resources and infrastructure needed to further expand its reach and maintain its commitment to quality.
However, the acquisition also sparked concerns among some consumers and industry observers. Would Emmi Group maintain Cowgirl Creamery’s focus on local sourcing and sustainable agriculture? Would the quality of the cheeses be compromised in pursuit of greater profits? These questions loomed large as the company entered this new chapter.
Ownership Structure Post-Acquisition
Following the acquisition, Cowgirl Creamery became a subsidiary of Emmi USA, the American arm of the Emmi Group. While the ownership structure shifted, Sue Conley and Peggy Smith remained actively involved in the company, providing leadership and guidance to ensure the continuity of its mission and values.
The exact terms of the acquisition were not publicly disclosed, but it is understood that Emmi Group acquired a majority stake in Cowgirl Creamery. This gave Emmi significant control over the company’s strategic direction and financial management.
Despite the change in ownership, Cowgirl Creamery has continued to operate under its existing brand name and maintain its focus on producing high-quality, locally-sourced cheeses. The company’s commitment to its original principles remains a key part of its identity.
Sue Conley and Peggy Smith’s Continued Role
Even after the acquisition, Sue Conley and Peggy Smith played significant roles. They served as advisors and brand ambassadors, ensuring that the company remained true to its original vision.
Their continued involvement was crucial in maintaining the trust of consumers and preserving the company’s reputation for quality. They were instrumental in communicating the company’s values and ensuring that the acquisition did not compromise its commitment to sustainable agriculture and local sourcing.
Their day-to-day operational roles may have shifted, but their influence on the company’s direction and brand identity remained significant. Their passion for cheese and their dedication to the community continued to inspire the team at Cowgirl Creamery.
Emmi Group’s Influence and Impact
Emmi Group’s acquisition brought new resources and infrastructure to Cowgirl Creamery, enabling the company to expand its reach and streamline its operations. Emmi’s expertise in supply chain management and distribution helped Cowgirl Creamery to reach a wider audience while maintaining the freshness and quality of its cheeses.
However, the acquisition also brought some changes to the company’s operations. Emmi Group implemented new financial controls and reporting procedures, which may have affected the company’s flexibility and decision-making processes.
It is important to note that Emmi Group has a track record of allowing acquired companies to maintain their autonomy and brand identity. This approach has helped to preserve the unique character of Cowgirl Creamery while leveraging the resources and expertise of a larger organization.
The Future of Cowgirl Creamery: Navigating the Cheese Landscape
The future of Cowgirl Creamery remains uncertain, but the company’s commitment to quality and its strong brand identity provide a solid foundation for continued success. Navigating the increasingly competitive cheese landscape will require a delicate balance between preserving its heritage and adapting to changing market conditions.
Maintaining strong relationships with local farmers will be crucial to ensuring the continued supply of high-quality milk. Investing in innovation and new product development will be essential for staying ahead of the competition.
The company’s success will depend on its ability to stay true to its core values while adapting to the challenges and opportunities of the global marketplace. The legacy of Sue Conley and Peggy Smith, the founding mothers of Cowgirl Creamery, will continue to guide the company as it navigates the future.
Sustainability and Local Sourcing: Core Values Maintained
One of the key factors in Cowgirl Creamery’s success has been its unwavering commitment to sustainability and local sourcing. These values have been central to the company’s identity since its founding and continue to guide its operations.
The company works closely with local dairy farmers who employ sustainable farming practices. These practices include rotational grazing, which helps to improve soil health and reduce the environmental impact of dairy farming.
Cowgirl Creamery also prioritizes the use of renewable energy and reduces its waste through composting and recycling programs. These efforts demonstrate the company’s commitment to environmental stewardship and its dedication to creating a more sustainable food system.
The Cheese Portfolio: Mount Tam and Beyond
Cowgirl Creamery’s cheese portfolio extends far beyond its flagship cheese, Mount Tam. The company produces a wide range of artisanal cheeses, each with its unique flavor profile and texture.
Other notable cheeses include Red Hawk, a washed-rind triple-cream cheese with a pungent aroma and a rich, buttery flavor; Pierce Point, a fresh, bloomy-rind cheese with a delicate flavor and a creamy texture; and Wagon Wheel, a firm, alpine-style cheese with a nutty flavor.
The company’s cheese portfolio reflects its commitment to innovation and its dedication to showcasing the diverse flavors of Marin County’s terroir. Each cheese is carefully crafted using traditional cheese-making techniques and the finest locally-sourced ingredients.
Awards and Recognition: A Testament to Quality
Cowgirl Creamery has received numerous awards and recognition for its exceptional cheeses. These accolades are a testament to the company’s commitment to quality and its dedication to producing world-class artisanal cheeses.
The company’s cheeses have won awards at prestigious cheese competitions, including the American Cheese Society Competition and the World Cheese Awards. These awards recognize the superior flavor, texture, and craftsmanship of Cowgirl Creamery’s cheeses.
The company’s success has also been recognized by the culinary community, with its cheeses featured in top restaurants and gourmet food stores across the country. These accolades underscore Cowgirl Creamery’s position as a leader in the artisanal cheese industry.
Visiting Cowgirl Creamery: A Culinary Experience
Visiting Cowgirl Creamery’s locations in Point Reyes Station and San Francisco is a culinary experience in itself. These retail outlets offer a wide selection of cheeses, along with other artisanal products, such as crackers, jams, and olive oils.
Visitors can sample the company’s cheeses and learn about the cheese-making process from knowledgeable staff. They can also purchase cheese to take home and enjoy with friends and family.
The Point Reyes Station location offers a unique glimpse into the company’s rural roots, with its renovated barn and its proximity to local dairy farms. The San Francisco location provides a convenient way to access Cowgirl Creamery’s cheeses in the heart of the city.
The Legacy Continues: Cowgirl Creamery’s Enduring Impact
Cowgirl Creamery’s impact extends beyond its exceptional cheeses. The company has played a significant role in promoting sustainable agriculture, supporting local farmers, and fostering a thriving food community in Marin County and beyond.
Sue Conley and Peggy Smith’s vision of creating a cheese empire rooted in quality, sustainability, and community has come to fruition. Their legacy continues to inspire the company and its employees as they navigate the challenges and opportunities of the future.
Cowgirl Creamery’s story is a testament to the power of vision, passion, and dedication. It is a story that resonates with cheese lovers and food enthusiasts alike, reminding us of the importance of supporting local farmers and preserving culinary traditions. The company’s enduring impact on the artisanal cheese industry is undeniable, and its future remains bright.
Who founded Cowgirl Creamery and when?
Cowgirl Creamery was founded in 1997 by Sue Conley and Peggy Smith. The two met while working at Bette’s Oceanview Diner in Berkeley, California, and shared a passion for sustainable agriculture and artisan cheese. They saw an opportunity to support local dairy farmers and create high-quality, handcrafted cheeses that reflected the terroir of Northern California.
Their initial vision was to connect local dairy farmers with consumers, fostering a more sustainable food system. They started by purchasing milk from nearby Straus Family Creamery, known for its organic and environmentally conscious practices. This commitment to quality and sustainability became a cornerstone of Cowgirl Creamery’s identity and success.
What types of cheese is Cowgirl Creamery best known for?
Cowgirl Creamery is particularly celebrated for its soft-ripened cheeses, especially Mt. Tam. This iconic triple-cream cheese, named after Mount Tamalpais in Marin County, is known for its rich, buttery flavor and creamy texture. It’s become a signature cheese of the company and a popular choice for cheese lovers across the country.
Beyond Mt. Tam, Cowgirl Creamery also produces a variety of other notable cheeses, including Red Hawk, a washed-rind cheese with a distinctive reddish-orange rind and pungent aroma; Pierce Point, a bloomy-rind cheese with a subtle mushroomy flavor; and Wagon Wheel, a semi-hard cheese with a nutty and slightly sweet profile. Their commitment to quality milk and artisanal cheesemaking techniques ensures that each cheese offers a unique and delicious experience.
Was Cowgirl Creamery an independent company throughout its history?
Yes, Cowgirl Creamery operated as an independent company for many years after its founding in 1997. Sue Conley and Peggy Smith built the business from the ground up, focusing on sustainable practices, local sourcing, and high-quality cheese production. They maintained ownership and control, guiding the company’s growth and direction.
However, this changed in 2016 when Cowgirl Creamery was acquired by Emmi, a large Swiss dairy company. While the acquisition brought changes to the company’s structure and operations, it also provided opportunities for expansion and increased distribution. The founders remained involved in the business for a period after the acquisition, helping to ensure a smooth transition.
Why did Cowgirl Creamery decide to sell the company to Emmi?
Sue Conley and Peggy Smith, the founders of Cowgirl Creamery, decided to sell the company to Emmi in 2016 for several reasons. Primarily, they were looking for a partner that could provide the resources and infrastructure needed to further expand the brand and reach a wider audience. They recognized that growing the business to the next level required significant investment.
Additionally, the founders were approaching retirement and sought a way to ensure the long-term sustainability and success of Cowgirl Creamery. They wanted to find a company that shared their values and would continue to uphold the brand’s commitment to quality, sustainability, and supporting local dairy farmers. Emmi, with its strong reputation and resources, seemed like a suitable partner to carry on the Cowgirl Creamery legacy.
Who is Emmi and what is their role in Cowgirl Creamery’s operations now?
Emmi is a major dairy company based in Lucerne, Switzerland. It is the largest milk processor in Switzerland and operates internationally, with a diverse portfolio of dairy products and brands. Emmi acquired Cowgirl Creamery in 2016, becoming the owner of the renowned cheese company.
Since the acquisition, Emmi has overseen Cowgirl Creamery’s operations, providing financial resources, logistical support, and access to a wider distribution network. While some changes have been implemented, Emmi has largely maintained Cowgirl Creamery’s commitment to quality cheesemaking and sustainable practices. The company continues to produce its signature cheeses using local milk and traditional methods.
Has the quality of Cowgirl Creamery cheese changed since the Emmi acquisition?
The question of whether the quality of Cowgirl Creamery cheese has changed since the Emmi acquisition is a matter of ongoing debate among cheese enthusiasts. Some consumers report noticing subtle differences in the flavor and texture of certain cheeses, potentially due to changes in production methods or sourcing of ingredients. However, these perceptions can be subjective.
Emmi has stated its commitment to maintaining the high standards and artisanal cheesemaking techniques that made Cowgirl Creamery famous. They continue to source milk from local dairy farmers and strive to uphold the brand’s reputation for quality. While some changes may have occurred, the overall quality and taste of Cowgirl Creamery cheese remain generally consistent with its pre-acquisition standards.
Where can I purchase Cowgirl Creamery cheese?
Cowgirl Creamery cheese is available at a variety of locations. You can find their cheeses at specialty cheese shops, gourmet grocery stores, and farmers’ markets across the United States. Many Whole Foods Market locations, for example, carry a selection of Cowgirl Creamery products.
Additionally, you can purchase Cowgirl Creamery cheese directly from their website or through online retailers that specialize in artisan foods. Check the Cowgirl Creamery website for a store locator or to place an online order. This allows you to conveniently access their cheeses no matter where you are located.