doTERRA, a prominent player in the essential oils and wellness industry, offers a unique business model centered around direct sales and network marketing. Understanding the ranks within doTERRA is crucial for anyone considering joining as a Wellness Advocate or for existing advocates looking to climb the leadership ladder. This article will delve into the various ranks, outlining the requirements, potential income, and the responsibilities associated with each level.
The Foundation: Starting Your doTERRA Journey
The initial steps in the doTERRA system are straightforward. Every Wellness Advocate begins their journey aiming to build a solid foundation. Understanding these initial roles is key to progressing further.
Member
The first step on the doTERRA path is becoming a Member. This allows individuals to purchase products at wholesale prices, which is a significant benefit for those who are simply interested in using the essential oils for personal use. There is no requirement to sell or build a team at this level. Members enjoy a 25% discount on all doTERRA products, making it an attractive option for regular users. Members can enroll in the Loyalty Rewards Program (LRP) to earn points on purchases, which can be redeemed for free products.
Wellness Advocate
The next step is becoming a Wellness Advocate. This is where the business opportunity truly begins. Wellness Advocates still enjoy the wholesale pricing but gain the ability to earn commissions and bonuses by sharing doTERRA products with others and building a team. To become a Wellness Advocate, one must enroll with a membership and agree to the Wellness Advocate Agreement. From here, the progression depends on personal effort and team building.
Ascending the Ranks: Building Your doTERRA Business
Once you are a Wellness Advocate, the real work begins. The following ranks represent a structured path toward increasing responsibility, influence, and income.
Consultant
The first rank to achieve in the doTERRA compensation plan is Consultant. To reach this rank, an advocate must have a monthly organizational volume (OV) of 100 PV (Personal Volume) and have a minimum of 100 PV in personal orders. This rank focuses on personal sales and introducing others to doTERRA.
Manager
The next step up is Manager. To reach Manager, you need to maintain 100 PV and have an organizational volume (OV) of 500. This indicates a growing team and increasing sales within your organization. At this level, the focus begins to shift towards team support and development.
Director
The Director rank requires 100 PV and an organizational volume of 1,000. Reaching Director shows continued growth and indicates that your team is becoming more substantial. At this point, you should be actively training and mentoring your downline.
Executive
Moving up to Executive requires maintaining 100 PV and achieving an organizational volume of 2,000. This demonstrates a solid foundation and a consistent sales performance within your team. Executive represents a significant step toward leadership and sustainable income.
Leadership Levels: Shaping the Future of Your Team
These ranks mark the transition from simply building a team to actively leading and mentoring others. Success at these levels requires strong communication, dedication, and a commitment to helping others succeed.
Elite
The Elite rank is a significant milestone. To achieve Elite, you need to maintain 100 PV and achieve an organizational volume of 3,000. This level signifies a strong and growing team with consistent sales. Elites often begin to see a more substantial income from their doTERRA business.
Premier
Reaching the Premier rank involves maintaining 100 PV, having two personally sponsored Consultants in your downline, and achieving an organizational volume of 5,000. This level emphasizes the importance of developing leaders within your team and supporting their growth.
Silver
The Silver rank is a pivotal point in the doTERRA compensation plan. To become Silver, you need to maintain 100 PV, have three personally sponsored Executives in your downline, and achieve an organizational volume of 9,000. Silver is the first true leadership rank, signifying your ability to build and support a team of leaders. This level typically results in a more significant and sustainable income.
Gold
Ascending to Gold requires maintaining 100 PV, having three personally sponsored Silvers in your downline, and achieving an organizational volume of 18,000. Gold signifies a strong leadership presence and the ability to replicate success within your team. Gold leaders are actively involved in training, mentoring, and supporting their downline’s growth.
Platinum
The Platinum rank requires maintaining 100 PV, having three personally sponsored Golds in your downline, and achieving an organizational volume of 27,000. Platinum represents a high level of leadership and a substantial team. Platinum leaders are often considered experts in the doTERRA business and are highly respected within the community.
Advanced Leadership: Impacting Lives and Expanding Your Reach
These are the highest ranks in doTERRA, representing significant achievement, leadership, and impact. They require dedication, perseverance, and a deep commitment to the doTERRA mission.
Diamond
Reaching Diamond requires maintaining 100 PV, having four personally sponsored Platinums in your downline, and achieving an organizational volume of 36,000. Diamonds are recognized as top leaders within doTERRA and play a crucial role in shaping the company’s future. They often speak at events, provide training, and mentor aspiring leaders.
Blue Diamond
Ascending to Blue Diamond requires maintaining 100 PV, having five personally sponsored Diamonds in your downline, and achieving an organizational volume of 72,000. Blue Diamonds are highly influential leaders with extensive teams and significant impact on the doTERRA community. They are often involved in strategic planning and decision-making within the company.
Presidential Diamond
The highest rank in doTERRA is Presidential Diamond. To achieve this rank, you need to maintain 100 PV, have six personally sponsored Diamonds in your downline, and achieve an organizational volume of 108,000. Presidential Diamonds are the ultimate leaders in doTERRA, representing the pinnacle of success and leadership. They have a profound impact on the company and the lives of countless individuals.
Understanding Organizational Volume (OV) and Personal Volume (PV)
Organizational Volume (OV) and Personal Volume (PV) are essential terms to understand within the doTERRA compensation plan.
Personal Volume (PV) refers to the total volume of products purchased by you personally. This includes your own purchases and retail sales to customers who are not enrolled as Wellness Advocates.
Organizational Volume (OV) refers to the total volume of products purchased by your entire downline organization, including your own PV. This encompasses the sales of your personally enrolled Wellness Advocates and the sales of their downlines.
The combination of achieving a specific PV requirement and reaching a certain OV threshold is essential for advancing through the doTERRA ranks. Understanding how these volumes contribute to your overall qualification is critical for planning and strategizing your business growth.
The Power of Personally Sponsored Wellness Advocates
Throughout the doTERRA ranks, the emphasis on personally sponsored Wellness Advocates is clear. Personally sponsored Wellness Advocates are individuals who you directly enrolled into doTERRA under your sponsorship. Their success directly impacts your own advancement.
The doTERRA compensation plan rewards building a strong and supportive team of personally sponsored leaders. As you help your personally sponsored Wellness Advocates achieve higher ranks, you are, in turn, positioning yourself for advancement to the next level. This highlights the importance of mentorship, training, and providing resources to help your team members succeed.
The Importance of Maintaining Activity
Maintaining activity, typically through a minimum monthly Personal Volume (PV) requirement, is crucial for remaining eligible to earn commissions and bonuses within the doTERRA compensation plan. If an advocate fails to meet the minimum PV requirement, they may lose their eligibility to receive certain compensation.
Consistency is key in network marketing. Maintaining activity not only ensures you are eligible to earn but also demonstrates your commitment to the business and the products, which can inspire your team members to do the same.
Compensation Plan Overview
While the specific income potential at each rank varies depending on individual effort, team performance, and other factors, the doTERRA compensation plan offers multiple ways to earn:
Retail Profit: Earning the difference between the wholesale price and the retail price when selling to non-members.
Fast Start Bonus: Earning a bonus on the purchases of new Wellness Advocates you personally enroll within their first 60 days.
Power of Three Bonus: Earning a bonus for building a strong team with qualifying organizational structure and volume.
Unilevel Commission: Earning a percentage of the sales volume generated within your downline organization.
Leadership Performance Pools: Earning shares of a percentage of doTERRA’s overall sales volume based on your leadership rank and performance.
Understanding the different components of the compensation plan is essential for maximizing your earning potential and creating a sustainable business.
Tips for Advancement
Advancing through the ranks in doTERRA requires a strategic approach and consistent effort. Here are some tips to help you climb the leadership ladder:
Set Clear Goals: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for each rank you aspire to achieve.
Develop a Business Plan: Create a detailed business plan that outlines your strategies for recruiting, training, and retaining team members.
Focus on Leadership Development: Invest time and resources in developing leadership skills within your team.
Provide Ongoing Support: Offer consistent support, mentorship, and training to your downline.
Stay Informed: Stay up-to-date on doTERRA’s products, promotions, and compensation plan updates.
Network and Connect: Build relationships with other Wellness Advocates and leaders within the doTERRA community.
Promote doTERRA Authentically: Share your passion for the products and the business opportunity with genuineness and integrity.
Track Your Progress: Regularly monitor your organizational volume, personally enrolled Wellness Advocates, and other key metrics to track your progress.
Conclusion: Your Potential in the doTERRA Ecosystem
The doTERRA ranks offer a clear path for individuals to build a successful business and achieve their financial goals. Understanding the requirements, responsibilities, and potential rewards associated with each rank is crucial for navigating the doTERRA landscape. By setting clear goals, developing a strategic business plan, and focusing on leadership development, you can unlock your full potential within the doTERRA ecosystem. Remember that success in doTERRA, as in any business, requires dedication, perseverance, and a genuine commitment to helping others achieve their wellness and financial goals.
What are the main doTERRA ranks and what generally differentiates them?
doTERRA’s ranks progress from Wellness Advocate to Presidential Diamond. The primary differentiating factors are the Organization Volume (OV), which represents the total sales volume of your downline, and the number of personally enrolled qualified legs. For example, a Wellness Advocate simply needs to enroll while a Manager needs 100PV (Personal Volume) and 500 OV. Director requires similar PV but 1000 OV, setting them apart through increased team performance.
As you climb higher, the requirements become more stringent. Silver, Gold, Platinum, Diamond, Blue Diamond, and Presidential Diamond each demand increasingly larger OV and specific numbers of leaders within your downline reaching certain ranks. The higher the rank, the greater the required leadership development and the more extensive the network you need to build and support.
How does Personal Volume (PV) impact my ability to earn commissions in doTERRA?
Personal Volume (PV) is crucial for qualifying for commissions in doTERRA. Maintaining a minimum PV ensures you’re actively engaged with the products and that you’re eligible to receive earnings from your downline’s sales. Generally, 100PV per month is the base requirement to earn commissions. Some ranks may necessitate a higher PV to maximize earning potential.
Without the required PV, you might miss out on receiving Unilevel commissions, Power of Three bonuses, and other earnings related to your team’s performance. It’s essential to understand the specific PV requirements for your rank and your desired commission level to optimize your participation within the doTERRA compensation plan.
What is Organization Volume (OV) and why is it important for rank advancement?
Organization Volume (OV) represents the total combined sales volume generated by your entire downline organization within a given month. This includes your personal orders, the orders of your personally enrolled team members, and the orders of everyone within their respective teams. It’s a key metric reflecting the overall health and activity of your network.
OV is a primary determinant for rank advancement. Higher ranks require significantly higher OV levels, demonstrating your ability to build and manage a large, productive team. Without achieving the necessary OV, you won’t be able to progress through the doTERRA ranks, regardless of your personal sales efforts or the number of people you enroll.
What are “legs” in the context of doTERRA, and how do they affect rank progression?
In doTERRA, “legs” refer to the downline teams directly under your personally enrolled Wellness Advocates. Each person you personally enroll who builds their own team constitutes a separate leg. The success and structure of these legs are essential for rank advancement beyond the lower ranks.
Higher ranks often require a specific number of “qualified legs,” meaning legs with leaders who have achieved a certain rank themselves (e.g., Silver, Gold). Building and supporting these leaders is a crucial aspect of advancing in doTERRA. Diversifying your network with strong, independent leaders in multiple legs increases the stability and potential of your overall organization.
What is the Power of Three bonus, and how can I qualify for it?
The Power of Three bonus is a team-based bonus within the doTERRA compensation plan. It rewards you for building a strong and stable team structure. There are three tiers of bonuses: $50, $250, and $1500, depending on the structure and volume of your team.
To qualify, you need to have at least three personally enrolled Wellness Advocates who are actively ordering, and your team must collectively achieve a minimum Organization Volume (OV) requirement. Furthermore, each of those three personally enrolled members must also be qualified for the 100PV requirement. Building a solid foundation of engaged Wellness Advocates is key to unlocking this bonus.
What resources are available to help me understand the doTERRA compensation plan and navigate the ranks?
doTERRA provides a wealth of resources to help Wellness Advocates understand the compensation plan and navigate the ranks. These include detailed compensation plan documents, training videos, and webinars explaining the various bonuses, rank requirements, and strategies for building a successful business. The doTERRA website and back office are valuable starting points.
Additionally, your upline leader and other experienced Wellness Advocates within your network can provide personalized guidance and support. They can share their experiences, answer your questions, and offer strategies tailored to your individual circumstances. Attending doTERRA events and connecting with other leaders can also provide valuable insights and motivation.
What are some key strategies for building a successful doTERRA business and achieving higher ranks?
Building a successful doTERRA business requires a combination of consistent effort, strategic planning, and strong leadership. Focus on sharing the benefits of doTERRA products with others, building genuine relationships, and providing excellent customer service. Consistent product education and demonstration are key for attracting and retaining customers.
Equally important is developing leadership skills and mentoring your team members. Identify individuals with potential and provide them with the training and support they need to succeed. Focus on creating a strong, supportive team culture where everyone is motivated to learn, grow, and achieve their goals. Regularly reviewing your progress, adapting your strategies, and staying committed to your vision are essential for long-term success.